Department of management in the partial fulfillment for the pgdm post graduate diploma in management supervised by. Project report on kotak mahindra life insurance customer satisfaction. The term insurance marketing refers to the marketing of insurance services with the aim to create customer and generate profit through customer satisfaction. Life insurance policy buy life insurance plans online in. Kotak life insurance project report the service industry is one of the fastest growing sectors in india today. Kotak life insurance check policy document specimen. To analyze the comparative strategy for lead generation for increasing sales. Project report customer satisfaction insurance companies. Sbi life offers smart scholar, best child plan in india. Project report on market research and customer satisfaction for kotak mahindra life insurance company limited pune. But why indian counsumers do not trust on many companies and why the major population of india do not have any life insurance policy or what are the factors plays major role in buying behavior of consumers towards life insurance policies. Exide life new fulfilling life is a whole life insurance plan that offers life cover till the age of 85. The insurance marketing focuses on the formulation of an ideal mix for insurance business so that the insurance organisation survives and thrives in the right perspective. Our insurance plans cover your life and keep your family secure, in case the worst happens.
The insured has a choice of premium payment options. Kotak mahindra life insurance company limited offers following endowment plans are. The upcoming sectors which are really showing the graph towards upwards are telecom, banking, and insurance. This study also tells about the strength and weakness of the various companies in the industry. The plan provides insurance cover for death, and optional accident or disability covers along with bonus payout if any, up to 99 years of age. Kotak mahindra life insurance company limited formerly known as kotak mahindra old mutual life insurance limited regn. Pdf project report on market research and customer. Customer satisfaction of life insurance companies mba project.
Get the best medical treatment without any stress about steep hospital bills. Project report on kotak life insurance insurance life. Kotak general insurance case study talisma banking crm. It is a subsidiary of kotak mahindra bank limited and provides a host of life insurance plans that gives allround protection to more than 20 million customers. On the insurance front, the ulip, which has been torch bearer in terms of. The first stage involved initial discussion between the various team members and the company in order to identify the research objectives rationale of the research, which is the most difficult step in the research process. To analyze the lead generation factor for the kotak life insurance sales advisor. Study about the various insurance companies, which are in the competition of kotak life insurance, has more significance. The kotak mahindra group is one of the leading financial services conglomerates in india and received its banking license from the reserve.
Mba project report on kotak life insurance docshare. The kotak classic endowment plan is a traditional participating plan which offers guaranteed maturity benefits and offers life protection to. The insurance institute of india prepared a project report on marketing of life insurance, 1987. Now receive long term financing for any land based agriculture or allied activity from kotak mahindra bank agri business group. Kotak life insurances premier life plan is a limited premium payment, participating whole life plan. Project report on kotak life insurance free download as word doc. Working at kotak mahindra old mutual life insurance. The purpose of undertaking the project was to evaluate various aspects with respect to insurance such as extent of life insurance coverage, awareness of the people towards. Kotak life insurance kotak mahindra old mutual life insurance ltd introduced its kotak premier life plan which is a participating partial premium payment whole life plan. Kotak group entered into the life insurance business in 2001. Presentation on kotak life insurance life insurance. Life insurance product development innovation and optimization 7 the vast majority of life insurance companies develop between one to three new products per year in each of the three product categories. Scribd is the worlds largest social reading and publishing site.
A whole life insurance plan typically is an endowment plan where in the life insurance cover gets extended even after the policy term is over. Kotak mahindra life insurance company limited, regd. Project on kotak life insurance free download as word doc. Project on marketing strategies of kotak mahindra life insurance. Kmfl, the groups flagship company, received banking license from the reserve bank of india rbi to conduct banking operations in the country and was renamed as kotak mahindra bank ltd, the parent company of kotak life. The official name of the company is kotak mahindra old mutual life insurance company. Kotak life insurance, the seventh largest insurer in the country in terms of new business, said it will not consider public listing at least for the next fourtosix quarters even as large investors responded well to public offers by private sector firms like sbi life insurance and hdfc standard life. The life insurance companies are coming with different schemes for different people. Lead generation of life advisior with kotak life insurance. Kotak life insurance helps you understand the various benefits of life insurance for you, your family, wealth creation, protection, retirement and savings. Kotak mahindra is one of indias leading financial institutions was born in 1985 as kotak capital management finance limited. At maturity of the policy, depending on the type of life insurance policy you have opted for, you will receive returns the policy may have earned over the years. Pdf on sep 1, 2008, sunayna khurana and others published customer preferences in life insurance industry in.
Department of management in the partial fulfillment for the pgdm post. The company has a special category known as savings and investment plans that enables individuals to save their income and gain excellent returns. A project report on kotak life insurance free download as word doc. Project report on kotak life insurance insurance life insurance. Kotak term plan is a pure term insurance plan that offers high quality life coverage at economical rates. Kotak mahindra life insurance ltd formerly known as kotak mahindra old mutual life insurance ltd is a private life insurance company established in january 2001. The kotak premier life plan is a new, participating whole life insurance plan for people from various income slabs so as to build a powerful base for life coverage and. Apac life insurers, the most active product developers, create and launch significantly more new products in. Kotak life insurance project report linkedin slideshare.
Kotak life has no plan to go public now the economic times. Kotak mahindra old mutual life insurance ltd is a 74. Click here to download kotak life insurance policy document specimen for individual, group and child plan. The company started operations in 2001, and strives to offer its customers outstanding value through high customer empathy, consistent and. Kotak life insurance company is a joint venture between kotak mahindra bank 74% and old mutual plc 26% headquartered in london. Kotak mahindra old mutual life insurance limited mr.
You can benefit from our innovative approach of developing financial solutions for each project based on indepth. Discuss project on marketing strategies of kotak mahindra life insurance within the publish upload project or download reference project forums, part of the projects hub for management students mba projects and dissertations bms projects bba projects category. Trade logo displayed above belongs to kotak mahindra bank limited and is used by kotak mahindra life insurance company ltd. Kotak mahindra bank is the parent company of the group. Uploaded for a report on potential of life insurance industry in surat market by. Wctm, gurgaon page1 final project report on market research and customer satisfaction submitted to.
Each company has its own cut off age for providing whole life insurance. Know more about kotak life insurance, one of the leading life insurance companies in india which offers insurance policies, term plans, savings and investment. Kotak mahindra general insurance was established to service the growing nonlife insurance segment in india. List of mba project reports for downloads and upload. Pdf customer preferences in life insurance industry in india. Life insurance company in india, corporate overview kotak life.
The kotak mahindra group was founded in 1985 as a provider of financial services. Death benefit if the life assured passes away during the life insurance policy term but after the premium payment term, the nominee stands to receive the sum assured, which is the higher of 11 times of the annualised premium or 105% of the premiums paid till death or the sum assured on maturity. Under his stewardship, the company booked profits for the first time ever in 2009, joining ranks of the select first private indian life insurers, thereby opening a new chapter in the annals. This will not significantly impact our services and commitment to our customers. The company started its operations in the year 2001. Kotak general insurance a 100% subsidiary of indias fastest growing bank, kotak mahindra bank ltd. Kotak life insurance has simplified the way you choose a policy, apply for a claim and more. At a basic level, it involves paying small sums each month called premiums. Kotak mahindra life insurance company limited is offering kotak headstart child assure plan. Kotak child plan kotak mahindra child plan overview. All 245 insurance companies operating in the country were merged into one entity i. Kotak life insurance buy best life insurance plans by. Kotak life insurance is a leading insurance company that provides numerous life insurance plans for life cover, savings, and investment purposes as well.
Project report on kotak mahindra life insurance customer. A life insurance policy provides financial protection to your family in the unfortunate event of your death. The kotak mahindra child insurance plan is providing the best future for your children to fulfil their dreams. Presentation on kotak life insurance free download as powerpoint presentation. Types of life insurance policy in india kotak life. At kotak life insurance, we aim to help customers take important financial decisions at every stage in life by offering 28 them a wide range of innovative life insurance products, to make them financially independent. A study conducted on kodak life insurance company international.